CLIENT: Mitsubishi Forklift Trucks
JOB SCOPE: B2B product brochure
CLIENT’S BRIEF: To design a series of technical brochures used by sales personnel to communicate with clients, in their purchase decision on which forklift truck is most suitable for their business.
To feature a wide range of innovative forklift truck solutions via infographics, technical copywriting that are easily understood, and relevant charts and graphs.
To ensure brand consistency throughout the brochures including the corporate branding, business tagline, and colour theme.