EA PREVAGE 2.0
LAUNCH PR KIT BOX
CLIENT: Elizabeth Arden
JOB SCOPE: Prevage 2.0 Launch PR Kit Box
CLIENT’S BRIEF: To introduce Elizabeth Arden’s newest product innovation – Prevage 2.0 as an accessible and necessary skincare product, to correct and protect against damaging environmental aggressors. Target audience are young KOL recipients.
To create a PR Kit Box for launch Zoom event. The kit box will be delivered to KOL’s doorstep prior to the event day, and they will experience the unboxing together during the event.
The box should have an impressive outer design to build excitement for the unboxing, to help build relationships with customers and ensure they keep coming back for more.