To conceptualise and create a modern brand logo and new packaging design for client’s target audience:
35 to 60 year old females who seek economical and efficient laundry powder detergent.
30 to 40 year old females who use laundry powder detergent for handwashing laundry.
To ensure that the brand logo includes a clear brand name and variant description and meet client’s design objective of simplicity, noticeability and trendiness.
To take into consideration the final print medium of plastic substrate so that the design objectives will not be compromised.
To create 3D rendition including front and back view for 6 SKUs.
To manage and sort all necessary content to facilitate conceptualisation, layout and creative work.
