Featured Project

Macallan Concept Series Secondary Packaging

Client: Edrington

Project Details:

  • To conceptualise and create a limited edition premium secondary box, with sleeve, using FSC® certified paper and paperboard to hold three Concept Series single malt scotch whisky SKU in their respective packaging.
  • The three types of whisky were specially crafted and released annually, over a three-year period, in their exclusively designed packaging box. Three different artist were especially engaged each year to work on the respective packaging design. Hence the entire set that is contained in the secondary box would be a one of its kind collectible item.
  • To ensure that the design include the Concept Series branding element and the three triangular neck labels visuals.
  • To ensure that the structure of the secondary box is sturdy enough to hold the weight of the three SKUs with a locking mechanism to secure the closure without using magnets.
  • To design and create an outer sleeve for the secondary box that can be easily removed.
  • To create a customised carton to hold the finished packaging so that they are well protected during shipment.
  • To form the secondary box with sleeve, and pack them into the customised carton for shipment.