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The primary objective of product marketing is to attract customers and compel them to make a purchase. To achieve this goal, brands rely on the effectiveness of custom display boxes in enhancing the visual appeal of their product displays. Customers are naturally drawn to products showcased in unique, striking, and innovative packaging designs. It is worth noting that the global Display Packaging Market is experiencing significant growth, with promising growth rates projected for 2022 to 2030. This indicates the increasing recognition of the value and impact of display packaging in the competitive marketplace.
Optimized Product Presentation & Cost-Effective Advertising Solution
Retail display boxes offer businesses a practical and cost-effective solution to merchandise products in an organised and visually appealing manner. These boxes provide secure and create an informative and eye-catching presentation that allows customers to browse the available products easily.
Retail display boxes can also help to streamline customers’ shopping experience. The organised presentation lets shoppers compare different products conveniently, empowering them to make informed purchasing decisions that align with their preferences and needs.
The versatility of retail display boxes is another advantage, as they are available in various sizes and shapes to accommodate different product types and storage requirements. For instance, packaging with transparent front gives customers a clear view of the contents, while stackable boxes enable easy storage and retrieval of stocks. Whatever your display or storage needs may be, there is a retail display box that can fulfil them.
Custom retail display boxes offer a cost-effective advertising solution for your brand. Incorporating your brand’s logo and tag lines on these boxes allows you to effectively promote your products without additional marketing materials or extensive advertising campaigns. With strategic design, they can attract the attention of potential customers and enhance brand recognition. The cost-efficient production of these boxes allows you to maximise your advertising impact while minimising expenses, making them an ideal choice for businesses looking for affordable advertising solutions.
Enhance Product Value
The customisation options available for custom retail display boxes allow you to tailor the packaging to align with your product’s unique features and value proposition. By incorporating specific design elements, such as premium materials, intricate finishes, and captivating graphics, you can create an immediate sense of value that corresponds with your products.
High-quality materials and finishes, such as embossing, hot stamping, or spot UV, adds a touch of luxury and sophistication to your packaging. This attention to detail tells customers your product is well-crafted and deserves attention. The experience of interacting with a beautifully designed display box that resonate with the customers values can enhance perceived value and improved brand loyalty.
Increase Your Brand Sales
A study reveal that 81% of consumers have been captivated to try a product solely due to its eye-catching packaging. By showcasing your products in attractive and well-designed display boxes, you can indirectly influence consumer purchasing decisions by capturing the attention of potential customers and entice them to make a purchase.
Augmenting branding elements such as logos, tag lines, and product information on custom display boxes reinforces brand recognition and helps build customer trust. When customers are delighted by a product’s overall presentation and packaging, they are more likely to perceive it as high quality and worth investing in.
Custom retail display boxes are manufactured using various materials to meet specific packaging needs. These materials offer different characteristics and benefits. Here are some commonly used materials for custom retail display boxes:
This material comprises two flat outer layers and a wavy inner layer, creating a distinctive and robust structure. It is among the best options whether your company is shipping out large packages or sending a few products.
The corrugated sheets are sturdier, lighter and more durable than cardboard, making it capable of withstanding the rigours of transporting and handling. The wavy inner layer, the corrugated medium, acts as a cushioning barrier, absorbing shocks and impacts to protect the enclosed products from damage. Despite its strength, it remains relatively light, which helps to minimize shipping costs and facilitate easier handling.
Moreover, it is highly versatile and easily customised to meet specific packaging requirements. It can be cut, folded, and shaped into various box styles and sizes to accommodate different product dimensions and configurations. Additionally, the corrugated board offers excellent printability, allowing you to showcase your branding elements, product information, and promotional messages on the box’s surfaces. Corrugated Cardboard is choice commonly used for retail counter display boxes of fast moving consumer goods.
The corrugated industry boasts the highest recycling rate among various packaging materials. Remarkably, the fibres derived from corrugated fibreboard can be recycled up to 25 times, exemplifying its exceptional sustainability. As a result, a significant portion of corrugated boxes comprises 70% to 100% recycled materials. This commitment to recycling and incorporating recycled content into the production process significantly reduces the environmental impact of packaging materials.
Also known as a set-up box, rigid boxes are a type of packaging that offers strength and aesthetic appeal. It is constructed using sturdy paper-based packaging comprising high-thickness (often 2-3mm) chipboard wrapped in various materials according to your preference. While printed paper is commonly chosen, options like fabric or embellished paper with glitter, 3D designs, foil, or textured finishes are also available. These customisations, although delicate, make rigid boxes an excellent choice for product launch press kits and presenting purchases to customers in a store setting.
Rigid boxes feature sturdy construction and support and are comparatively more luxurious in their look and feel as compared to corrugated boxes. They are normally created from scratch and can be manufactured in various sizes and shapes, tailored to complement the shape of the products that it is intended to hold perfectly. Unlike corrugated boxes, rigid boxes normally do not require set up and does not fold flat, as their sturdy construction is designed to maintain their shape. However with creative conceptualisation and skilled production knowledge, some rigid boxes can be created to fold flat to facilitate ease of transportation.
Due to their durability, versatility, and luxurious appearance, rigid boxes are the preferred choice for brands aiming to create a distinctive and memorable experience for their customers. Moreover, many individuals choose to keep and repurpose rigid boxes as decorative items, gift or storage boxes, providing brands with an opportunity for extended exposure and ongoing marketing benefits.
Being exceptionally lightweight and flexible compared to other packaging materials, paperboard (i.e., pulp from scrap paper) is a versatile material widely used for creating custom retail display boxes that require a practical, simple yet sleek and professional appearance. Its foldable quality is cost-effective for shipping and transportation, reducing overall logistics expenses. Despite its lightweight properties, paperboard’s durable nature ensures the protection of the enclosed products, so they are less likely to be damaged during transportation.
Its printable surface allows for vibrant colours and designs, enhancing the visual appeal of the display boxes and grabbing customers’ attention. Additionally, paperboard is less bulky and can be easily folded and cut into various shapes and sizes, allowing for creation of customised packaging solutions tailored to specific product requirements. Environmentally friendly material options with FSC (Forest Stewardship Council) certifications are also available for these paperboard folding cartons making this a great sustainable packaging choice for eco-conscious consumers.
The use of custom retail display boxes extends to various industries, each with its specific requirements and objectives. Let’s explore how these boxes serve the needs of different sectors:
Custom retail display boxes are essential for presenting various consumable products, including snacks, confectionery, beverages, etc. These boxes tend to use food-safe ink, sustainable materials and are strategically designed to showcase the delectable features of the food items and create an appetising display. Using graphics that mirror the same feeling as the product, creatively shaped window cut-outs and combining form and function considerations in the customisation process, a visually appealing packaging solution can be created to strengthen brand image and entice customers to make a purchase.
With eye-catching designs, luxurious finishes, and personalised messaging, custom display boxes create a visually charismatic presentation to reflect the elegance, sophistication, and allure of the cosmetics and beauty items. Besides, its customisable qualities ensures that delicate cosmetic tools such as massage wands are well protected and stylishly showcased in a convenient and organised way for customers exploration. As custom retail display boxes contribute to a memorable and engaging customer experience, they will ultimately influence purchasing decisions and promote brand loyalty.
Everything that gives us comfort and ease in the home can be classified as a product from the household industry. This includes products such as cleaning supplies, kitchenware, home appliances, and more. The design of custom retail display packaging for household products needs to balance originality, aesthetic appeal and user experience without losing sight of material and cost efficiencies. In addition, it must be resilient with strong barrier protection especially for sensitive and delicate products where spoilage can affect profits and lead to customer dissatisfaction.
Products in this industry are regulated with regards to safety and compliance to ensure the highest quality, protection and care is delivered without compromise. Custom display boxes designed for pharmaceutical products must offer protection from contaminants with clear and concise labels on dosage instruction and other pertinent information correctly, and often include child-resistant closures and tamper-evident tapes. To ensure the integrity and protection of the products and provide relevant information to healthcare professionals and consumers, these boxes are usually produced with sturdy materials and advanced printing techniques.
Designing effective retail display boxes is critical to a successful product launch. It serves as the initial point of contact between your customers and your product, making it a crucial factor in shaping their perception of your business. Below are important areas of consideration that will affect the design and conceptualisation process.
It is essential to have a thorough understanding of the unique needs and goals of your product. Factors like the size of the product, its fragility, and any special requirements should be carefully considered. This will help determine the most suitable dimensions, materials, and features for the product’s protection and effective presentation. Considering these factors, you can create custom retail display boxes that meet its specific requirements and optimise their visibility and appeal in the retail environment.
Audience analysis can directly support personalisation, which according to McKinsey, drives positive customer experience while yielding a 20% increase in customer satisfaction and a 10-15% increase in conversion rates. By conducting thorough research on consumer preferences, behaviour, and aesthetic preferences, you can create a packaging that effectively appeals to the target demographic and aligns with the latest market trends. This strategic approach enhances product distinction and generates customer engagement, increasing sales and brand recognition. By keeping an eye on the market trends, you can stay ahead of the competition and deliver packaging solutions that resonate with your targeted customers.
Shelf Presence
Shelf presence is all about how your brand and product present itself. Consider how the packaging can be visible and create intrigue at a 3-metre mark to a shopper scanning and approaching the shelves. The visuals must be noticeable enough to attract that attention and invite the customer to come closer. This may involve choosing a simple and clean design to cut through the clutter. Research to find out the retail environment your product is getting into, such as display section within the store, display space, shelf levels, possible ways that your product could be displayed such as standing or hanging, and what other products will be displayed alongside your products. Having a good understanding of what visual noise is happening around your product can help you make informed decisions throughout the customisation process to enhance shelf presence which translates into improved brand awareness and increased sales.
The selection of materials and graphics is crucial when it comes to branding. Opting for high-quality materials assures the product’s durability and protection and increases the perception of value and quality. Careful consideration should be given to graphics, including logos, images, and colour schemes, to enhance shelf presence and create a visually appealing and cohesive brand identity that effectively communicates the desired message to customers.
Incorporating unique shapes and structures into custom retail display boxes is beneficial to create a distinctive shelf presence. By deviating from traditional box designs and embracing innovative systems, businesses can capture customers’ attention from a distance and leave a lasting impression. Unconventional packaging not only stands out from competition but also piques curiosity and generates interest among potential buyers.
Retail stores usually assign designated space for you to showcase your display boxes in order to attract potential customers. To further enhance the appeal of these boxes, customisation options such as custom lamination for a sleek finish, hot stamping techniques, as well as the inclusion of add-ons and inserts (nesting), can be adopted in the customisation process.
Custom Lamination
With a range of lamination choices available, including gloss, matte, and soft touch finishes, brands have the flexibility to select an option that can achieve the desired aesthetic effect. The lamination process not only enhances the visual appeal of the boxes, it can also bring out more vibrant colours in the graphics and designs, making them visually more attractive to customers. Additionally, the lamination provides a protective barrier, allowing for easy wiping off of smudges, spills, and dust, ensuring that the surface of the printed paper boxes maintains a polished and professional look.
Hot Foil Stamping or Hot Stamping
Hot foil stamping are often performed in precision application, on smaller areas and makes an impression that gives depth, creating an upscale, brilliant and eye catching effect. The metallic foils create lustrous accents, and highlights, elevating the overall aesthetics of the packaging. This attention to detail and decorative embellishment attract customers and convey a sense of premium quality and craftsmanship.
Inserts or Nesting
Inserts or nesting are additional interiors for packaging that are designed to accommodate and securely hold a product or multiple parts of a product set in place. The size, material, ease of set up and design of the nesting are usually customised depending on multiple factors, such as usage conditions, product nature, main product feature and its parts, removability, sustainability requirements, shipping conditions, subjection to drop test etc. A clear understanding of these factors will ensure that appropriate inserts or nesting are applied to complete the custom packaging design.
In wrapping up, embrace the opportunity to elevate your business through custom retail display boxes. Take advantage of their versatility, marketing potential, and functional benefits to make a lasting impression on customers. Investing in these boxes will enhance your brand’s visibility and position your business for success in today’s competitive retail landscape.
Pin Press is dedicated to providing top-quality custom boxes that meet your product’s needs. Our design team is ready to explore creative possibilities and assist you in creating the perfect custom display boxes tailored to your brand. Contact us today to discuss your requirements.
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